Camera verification (including personalized document matching) has become common throughout the print, mail, & packaging industries. Older used mailing equipment will be updated more and more with new camera verification attachments and software. Most new direct mail equipment either already has the capability to match mail, or it's very simple procedures to upgrade the unit.
The move towards computerized verification comes from two major trends within the marketplace:
1 - An elevated regulatory climate. More government regulations require companies to take into account all documents or mailing pieces that explain to you their equipment. Especially in the insurance, financial, and healthcare industries.
2 - Increased increased exposure of targeted marketing. Marketing products (whether they're printed, online, or via text messages) are increasingly targeted towards a certain audience. Such printed documents tend to be more expensive to make and in addition they include more personalized information. This trend makes it important to be sure each prospect receives the best material and that some kind of certifiable report can prove accuracy.
Adding camera verification to mailing equipment was once a pricey endeavor, but improved technology and "off the shelf software" has substantially reduced the fee to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the task running during your mailing equipment and binding machines.
Probably the most traditional way of verification is ensuring that most customer statements have successfully exited an envelope inserter 토토 검증. This is a simple matter of reading a consecutive number or decoding a personalized Intelligent Mail Barcode or IMB by way of a window envelope, and "checking off" each document that leaves the machine. If a report is removed or if you have a "double-feed", the report will show the missing document before the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized document to the pre-printed address externally of an envelope, or matching charge cards or gift cards to personalized carriers.
But camera verification systems may now do this much more. Newer trends for output verification include:
Checking to be sure you can find no blank documents. This could happen during the printing process, but a camera can detect a bare sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a small number of pages upside-down or backwards? A camera system can detect this and stop a folder or several other piece of finishing equipment.
Read-Write & Track. If you have a personalized document, page, or signature, and it's to fit an external document that's also personalized, it's much easier to print the exterior material "on the fly" in place of pre-printing and matching.
They're only the end of the iceberg. Camera verification has become a powerful tool, capable of countless verification & reporting tasks. From logging files to sequencing to file auditing, the power is readily available. What's more, the purchase price for such camera verification equipment has drop substantially before years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and discover what's designed for your specific budget.
